The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

Cards 38

Cards Marketing Payments Branding 38

PYMNTS

SEPTEMBER 17, 2018

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. In addition, members of the program can waive the $5 charge for Target Restock.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

Payments Source

JULY 5, 2018

appeals court is the latest of many episodes in a battle between merchants and card brands that has influenced regulations, technology, market strategies and nearly all other aspects of the payments ecosystem. This week's ruling from a U.K.

Marketing Strategies 69

Marketing Strategies Payments Strategy Regulation 69

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 41

Innovation Cards Marketing Banking Trends 41

The Financial Brand

NOVEMBER 2, 2023

Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Here’s its marketing strategy for Avvance. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. This article Why U.S.

Marketing Strategies 35

Marketing Strategies Branding Strategy Online 35

The Financial Brand

APRIL 20, 2021

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 39

Cards Marketing Branding Fintech 39

The Financial Brand

DECEMBER 9, 2021

The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers. The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Cards 37

Cards Banking Trends Analysis Trends 37

The Financial Brand

NOVEMBER 1, 2020

Don't stand in the shadows of major card issuers' highly promoted programs. The post How Smaller Institutions Can Grab Credit Card Business Back from Megabanks appeared first on The Financial Brand. The COVID-19 recession has upped receptivity to fresh offerings.

Cards 38

Cards Branding social media Marketing Strategies 38

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. When it comes to a card reader, it’s the shopper that’s interacting with the device and inputting their card as well.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 32

Cards Marketing Branding Fintech 32

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Treasury is very well-positioned to handle all of these activities,” added Sinha.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161

Community United States Groups Exercises 161

The Financial Brand

APRIL 17, 2020

A rocky road awaits both credit card holders and financial institution issuers as critical credit need meets unprecedented economic turmoil. The post How Credit Card Marketers Have Reached Out During COVID-19 Crisis appeared first on The Financial Brand.

Cards 31

Cards Marketing Meeting Branding 31

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

PYMNTS

FEBRUARY 3, 2020

And to get the inventory that gets the top (and hopefully, bottom) lines rolling, merchants typically have to get cash on hand through loans — a bank loan, or from credit cards, etc. As you likely know, Goldman Sachs has partnered with Apple to bring a new credit card to market. You need money to make money, goes the old saying.

Lending 146

Lending Apple Study Online 146

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29

How To Branding Cards Customer Experience 29

The Financial Brand

OCTOBER 14, 2019

Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in force. The post Surge in Contactless Cards Creates New Challenges for Financial Marketers appeared first on The Financial Brand.

Cards 26

Cards Marketing Branding Technology 26

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

PYMNTS

JUNE 4, 2019

For payments, consumers can buy the refill plan with a credit or debit card. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it. That is, Reed said, “not changing and not switching from your current brand.” Making the Switch.

Strategy 148

Strategy Marketing Strategies Branding Company 148

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. Cash is a good redemption option — [but] once it’s spent, it is spent,” Cox said.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

The Financial Brand

DECEMBER 15, 2022

This article Holiday Credit Promos Focus on Offering Value, in Nod to Inflation Grinch appeared first on The Financial Brand. This gallery of holiday-themed promotions shows the tactics credit card issuers and BNPL firms are using to spur consumer spending.

Branding 29

Branding Cards Marketing Strategies Marketing 29

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32

Trends Lending Marketing Marketing Strategies 32

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 39

Marketing Branding Cards Data 39

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

OCTOBER 4, 2017

Technology may have a “coolness” factor, but its use – especially in points redemption – is governed in part by consumers using those points in the same way they interact with their credit cards in stores and in-app.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

The Financial Brand

JUNE 27, 2021

Consumers will soon be paying for their apartments with a credit card — and getting rewarded. The post Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Paying landlords checks is a thing of the past.

Banking Trends 31

Banking Trends Analysis Trends Branding 31

NCR

MARCH 17, 2016

We have seen card skimming attacks nearly triple in the United States. More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack.

ATM 40

ATM Trends Security Cards 40

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109

Regional Retail Branding Marketing 109

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. No cash, check or credit card required. All this takes just a few clicks.

Payments 150

Payments Customer Experience Survey Capital 150

Gonzobanker

JUNE 25, 2021

Customer care teams find themselves in a Catch-22: they’re expected to resolve customer issues on topics ranging from incompatible browsers to card fraud to bill pay errors, but they are hamstrung by insufficient access and empowerment. Actionable: Tailor questions to separate the experience from general brand or policy perception.

Customer Experience 95

Customer Experience Fraud Policies Training 95

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 35

Marketing Banking Trends Analysis Trends 35

CB Insights

OCTOBER 10, 2018

This broad category includes startups that entered the market with a retail banking product aimed at digitizing checking & savings accounts and a product for daily use. The core product is a digital-first app that tracks spending from a linked card issued by either MasterCard or Visa. Millennials.

Retail 78

Retail Cards Millennials Mobile 78

The Financial Brand

JANUARY 4, 2021

Retuning marketing angles for 2021 with coronavirus still out there demands an ear for what will really work in the vaccine-based new normal. The post Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas appeared first on The Financial Brand.

Strategy 37

Strategy Branding Marketing Marketing Strategies 37

The Financial Brand

JANUARY 5, 2021

The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals.

America 34

America Branding Customer Experience Marketing Strategies 34

NCR

AUGUST 10, 2016

These companies are even passing up typical cable subscription brands. In addition to having websites for the existing clientele, it’s a known fact in the financial industry that banks are investing millions of dollars to stay ahead of the curve when it comes to their online marketing strategy. What a world this is.

Online 40

Online Video Marketing Strategies Marketing 40