The Financial Brand

APRIL 20, 2021

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Social Assurance

APRIL 4, 2016

But in an age of convenience and cards, cash rarely makes its way into my wallet or onto my To-Do list, and therefore dictates where I spend my lunch dollar. In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. He ordered a credit card reader for the owner. Frictionless.

Millennials 12

Millennials Marketing Strategies social media Cards 12

CB Insights

OCTOBER 10, 2018

This broad category includes startups that entered the market with a retail banking product aimed at digitizing checking & savings accounts and a product for daily use. The core product is a digital-first app that tracks spending from a linked card issued by either MasterCard or Visa. Millennials. Underbanked/Unbanked.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? Branded version is available. ^KT. JC Ramey (VP, Bus.

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 11, 2016

Showing using a brand new device on a brand new connection. Going to speak about technology can be better used in the card world. Card-linking – link to Facebook, BofA, other so you can get a targeted real-time discount offer. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.”

Video 40

Video Lending social media Analytics 40

William Mills

SEPTEMBER 7, 2016

With CRMnext, replacing a lost card or request a new pin is a one button process. Demo: voice conversation with Alexa, able to ask bank account balance, block cards, pay bills, send money to friends. I think cards from Dynamics ARE big in Canada. 20% of customer interactions are assisted. Drag and drop functionality.

Mobile 40

Mobile Cards Fraud Data 40