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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

Goldman, according to reports in Bloomberg, would be added to the Amazon lending platform, which has traditionally helped merchants get the funding they need to get inventory. Amazon Lending traces its roots back to 2011, and the company had $863 million in SMB loans, according to recent filings with the Securities and Exchange Commission.

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Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

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How COVID-19 is Remolding Credit Card Marketing

The Financial Brand

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

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BofA Wades Into High Net Worth Battle with New Rewards and Card Offers

The Financial Brand

The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers. The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How Smaller Institutions Can Grab Credit Card Business Back from Megabanks

The Financial Brand

Don't stand in the shadows of major card issuers' highly promoted programs. The post How Smaller Institutions Can Grab Credit Card Business Back from Megabanks appeared first on The Financial Brand. The COVID-19 recession has upped receptivity to fresh offerings.

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How COVID-19 is Remolding Credit Card Marketing

The Financial Brand

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

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