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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models.

Payments 150
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GonzoBanker’s Post-Pandemic Customer Care Playbook

Gonzobanker

As providers like Amazon, Netflix, and Instacart showed consumers that they could easily conduct business from the comfort of their living rooms, it fell on financial institutions to step up their game and deliver virtual services that are consistently quick, simple, and personalized to customer preferences. Customer Experience.

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How To Win Over the 45 Million Customers Most Banks Neglect

The Financial Brand

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

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Ubiquity And The Holy Grail Of Rewards (And Rewards Points)

PYMNTS

In terms of driving customer loyalty, the value that users place on a basic cash back system lies at the low end of the spectrum, paling next to the aspirations of taking a trip, for example, or redeeming points in order to gift a relative the latest aspirational Apple product.

Strategy 102
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FinovateSpring 2016 Live Blog – Day 1

William Mills

They offer chat bots for customer support, with the ability to create custom bots. One use case is to use a bot, via text messaging, to help customers when they have potential credit card fraud. They use Natural Language Processing algorithms for the customer interaction. Why send a digital or virtual card?

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Exclusive Insights Into BofA’s Massive Rewards Program

The Financial Brand

The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals.

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