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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Melding Digital With Physical Rescues In-Store Retailing

PYMNTS

From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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Costco Branded Card Driving Growth At Citi

PYMNTS

In a report, Business Insider said Costco cards saw more than $52 billion in purchase sales during the first six months of the cards and more than $6 billion in loan growth. branded cards business growth. While Citi is enjoying a lot of growth since taking over the Costco card, it’s also resulting in an increase in costs.

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The Vicious Circle Of Physical Retail Meets The Virtuous Circle of Digital

PYMNTS

If your business touches retail in any way, it might pay to follow a few important breadcrumbs. Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. That quarter, Nike CEO John Donahoe said that digital represented 30 percent of Nike’s sales.

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Capital One Misses On Q4 Revenue As Card Loans Increase

PYMNTS

Capital One ’s domestic card loans increased 8 percent in the fourth quarter of 2018 , the bank said on Tuesday (Jan. 22) as company executives gave an update of its card deal with Walmart. The financial institution (FI) said that, as of the end of Q4, the domestic card loans ending balance stood at $107.4

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Reliance On Card Data “Sneak Peaks” Is Making Retail Stocks Volatile

PYMNTS

Once upon a time, investors in retail stocks counted cars in parking lots, measured mall foot traffic and kept an eye out for discounts to keep track of what the marketplace really looked like. That credit card data may be distorting the price of retail stocks — and making them oddly volatile. The problem? Today it is 1.5

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Fake Retail Apps Are Here, Just In Time For Christmas

PYMNTS

One of this year’s favorites so far, according to reports in The New York Times, has been fake retail and product apps popping up in the Apple App Store of late. We’re seeing a barrage of fake apps,” said Chris Mason, chief executive of Branding Brand. It’s important that brands monitor how their name is being used.”.

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