article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
article thumbnail

Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

Cards 248
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Costco Branded Card Driving Growth At Citi

PYMNTS

In a report, Business Insider said Costco cards saw more than $52 billion in purchase sales during the first six months of the cards and more than $6 billion in loan growth. branded cards business growth. While Citi is enjoying a lot of growth since taking over the Costco card, it’s also resulting in an increase in costs.

Branding 100
article thumbnail

Goldman Sachs To Pay $2.5B For General Motors' Credit Card Business

PYMNTS

Goldman Sachs has beat out competitor Barclays to buy General Motors (GM)'s credit card business, according to a report from The Wall Street Journal (WSJ). billion, and it furthers Goldman Sachs' push into Main Street lending. Without a well-known brand or branches, Goldman has turned to partnerships like the Apple Card , which had $4.5

Cards 264
article thumbnail

Goldman CEO Touts Apple Card As Consumer Banking Catalyst

PYMNTS

The launch of the Apple Card is allowing Goldman Sachs to become a leader in consumer banking, according to the bank’s CEO David Solomon. In late March, Apple and Goldman Sachs announced the Apple Card , which users sign up for through Apple Pay. The card is stored in the wallet app and doesn’t have any fees.

Apple 188
article thumbnail

Venmo's Esch On Designing A Cool Physical Card For Mobile App Users

PYMNTS

Credit card launches happen a lot, and tend to blend together after a while, particularly for payments peeps who keep a close eye on such things. But Venmo – which dropped its first credit card for consumers on Monday (Oct. Splittable Card Payments . Instead, Venmo’s entire DNA is digital. Designing In Choice.

Cards 313
article thumbnail

Card networks’ buy button goes global as competitive threats rise

Payments Source

At a time when many have shifted to digital payments to weather the coronavirus pandemic, the four main U.S. credit card brands are aggressively expanding their own take on digital commerce.

Cards 100