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Saving Main Street: Running Retailers Take The Baton

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In addition to working toward its general mission of moving the sport and hobby forward, the RIA functions as a trade and advocacy group for independent running specialty stores, the huge majority of which are Main Street businesses. The RIA is dialed into Main Street. That’s not the case in today’s specialty retail world.

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Saving Main Street From Its Downward Pandemic Spiral

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It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Living By The Social Proof. In the U.S.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

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Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

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Retailers Add Adaptive Apparel To Their Brand Offerings

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To make the clothing industry more inclusive of children with disabilities, major fashion brands are debuting adaptive clothing lines. Tommy Hilfiger, Target and Zappos have all launched these types of lines in recent years, while Kohl’s is the latest retailer to do so, CNBC reported.

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

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Saving Main Street: Advocacy Groups Propose New Government Relief Programs

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The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. She believes lockdown orders created a loophole that allowed large chains that offer essential retail to continue selling non-essential goods like toys and electronics. Policy put into place must target Main Street.

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Sensory Branding: Right Scent, Right Time?

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Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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