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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

Cards 248
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Capital One Misses On Q4 Revenue As Card Loans Increase

PYMNTS

Capital One ’s domestic card loans increased 8 percent in the fourth quarter of 2018 , the bank said on Tuesday (Jan. 22) as company executives gave an update of its card deal with Walmart. The financial institution (FI) said that, as of the end of Q4, the domestic card loans ending balance stood at $107.4

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Visa: Why Target’s Tap-And-Pay Leap Will Ignite Contactless Cards

PYMNTS

This marks a change for Target — a retailer that had, up to this point, enabled mobile pay only for its own mobile wallet app and the Target-branded REDcard linked to it. That is consistent with what we have seen around the world when it comes to contactless card adoption,” Sanford said.

Cards 171
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Branding The Omnichannel Payment On The Go

PYMNTS

In payments, brand matters, more so now than it ever did, and for SMBs adopting mobile commerce initiatives, speed matters too – speed to market and speed to accepting payments in any manner customers desire. Clerico told Webster that the pricing is set at 2.75 percent per transaction plus a $0.30

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Wild Cards? Gambling, Payroll, Other Models Provide Fresh Fuel For Prepaid

PYMNTS

Cards (as in prepaid, stored-value cards that consumers can use for gambling, payroll and a variety of other uses, many of them novel) are only half the battle. To get a sense of how the world of payments and cards has changed, Cregan told Webster a story about a conference he attended in Las Vegas in 2009. Take payroll cards.

Cards 158
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How To Capture The Consumer With Digital Wallets In Their Purses And Back Pockets

PYMNTS

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. consumers have largely relied on cards, were comfortable with them as a main purchase tool and the U.S. By contrast, U.S. She said about 61 percent of U.S.

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