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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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Crate And Barrel Taps Synchrony For Branded Credit Cards

PYMNTS

Through the arrangement, Crate and Barrel will pair with Synchrony on a private label credit card as well as a new dual-branded card, the companies said in an announcement. “In The new Synchrony-backed credit cards are expected to be released later in 2018.

Branding 109
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Blackhawk Network Teams With Kroger On Gift Card Curbside Pickup, At-Home Activation

PYMNTS

Kroger customers can now expediently and simply order gift cards for curbside pickup in addition to their supermarket items at 1,900 of the chain’s locations throughout the nation, according to a Monday (Dec. 21) announcement from Blackhawk Network.

Cards 159
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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Klarna: Financing Better Customer Experiences

PYMNTS

GhostBed customers are now presented with two Klarna financing options at checkout along with the ability to purchase using their existing credit or debit card. Billingsley said this experience provided an opportunity for the company to really tune into the voice of the customer and use that feedback accordingly.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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Mastercard’s Saxena: Walgreens Deal Addresses Dual Priorities Of Payments And Healthcare

PYMNTS

13) between Walgreens , Mastercard and Synchrony is more than a standard co-brand deal. Via Mastercard’s relationship with Synchrony, it will work with Walgreens to launch new credit card products, as well as a pre-paid debit card. But that’s where the standard co-brand partnership ends.

Payments 174