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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

Customers “sell” their data all the time in the form of loyalty and rewards programs. I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. This idea extends to every piece of customer loyalty. However, rewards or loyalty indicate a much deeper relationship.

Analytics 309
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. The latest example of that was real-time payments (RTP).

Branding 221
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Crate And Barrel Taps Synchrony For Branded Credit Cards

PYMNTS

Through the arrangement, Crate and Barrel will pair with Synchrony on a private label credit card as well as a new dual-branded card, the companies said in an announcement. “In The new Synchrony-backed credit cards are expected to be released later in 2018.

Branding 109
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Blackhawk Network Teams With Kroger On Gift Card Curbside Pickup, At-Home Activation

PYMNTS

Kroger customers can now expediently and simply order gift cards for curbside pickup in addition to their supermarket items at 1,900 of the chain’s locations throughout the nation, according to a Monday (Dec. 21) announcement from Blackhawk Network.

Cards 159
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Deep Dive: How Payment Card Networks Win Merchants Over

PYMNTS

billion non-prepaid debit card transactions in 2018, solidifying debit as a staple payment type. They insert or swipe their debit cards at stores’ point-of-sale (POS) devices — or key in details online — and maybe enter PINs, but the behind-the-scenes processes through which transactions are routed are kept invisible.

Cards 141
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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116