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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Blackhawk Network Teams With Kroger On Gift Card Curbside Pickup, At-Home Activation

PYMNTS

Kroger customers can now expediently and simply order gift cards for curbside pickup in addition to their supermarket items at 1,900 of the chain’s locations throughout the nation, according to a Monday (Dec. 21) announcement from Blackhawk Network.

Cards 159
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Crate And Barrel Taps Synchrony For Branded Credit Cards

PYMNTS

Through the arrangement, Crate and Barrel will pair with Synchrony on a private label credit card as well as a new dual-branded card, the companies said in an announcement. “In The new Synchrony-backed credit cards are expected to be released later in 2018.

Branding 109
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Through travel and e-commerce perks, N26 is pitching itself as a lifestyle brand

Bank Innovation

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221
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5 Consumerism Tips for Healthcare

Perficient

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

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How A Retail Incubator Could Produce The Next Big Innovation

PYMNTS

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. This QR code can lead to a more expensive transaction and a less seamless experience compared to NFC.”. Customer Journey.

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The Great Credit Card Program Outsourcing Debate

PYMNTS

Payments is in a state of constant change, with decision points shifting as fast as each innovation, disruption and tweak in consumer behavior. Financial institutions (FIs) face the issue of whether to outsource their credit card programs or do it themselves – a decision that will maintain its importance in the coming new decade.

Cards 140