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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Report: 'K-Shaped' Recovery Divides Corporates, SMBs

PYMNTS

The biggest brands in the U.S. Having numerous ways to tap capital can often be the deciding factor when it comes to which companies survive tough times and which sink, according to Columbia Business School economics professor Olivier Darmouni , per FT. A record $2.5

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UK Study Finds Broad FI Support For Open Banking

PYMNTS

To compete, finance providers should be utilizing data-derived insights to secure their customer base, improve their service and capitalize on their brand strength.” The latest entrants to the market bring agility and a sharp focus on customer service. Cross-selling opportunities were cited by 42 percent of companies.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 This program strives to provide “women entrepreneurs around the world with business and management education, mentoring and networking, and access to capital.” Consider women more mindfully in marketing efforts. households.