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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230
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Walmart Launches 'Modern Fashion Brand'

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The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. Today (Sept. Today (Sept.

Branding 263
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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

PYMNTS

In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Birkenstock Discusses Potential Sale With CVC Capital Partners.

Retail 239
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
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Today In Retail: Bed Bath & Beyond Inc. Enters Deal To Sell Cost Plus; Authentic Brands Might Buy Arcadia Group and Debenhams

PYMNTS

In today’s top retail news, Bed Bath & Beyond Inc. has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. It is expected that the business will keep operating as a stand-alone brand.

Branding 131
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift.

Retail 295
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Driving Retail’s Rebound With A Human Capital Revamp

PYMNTS

Retail has been among the sectors most dramatically impacted by the pandemic, though it’s impossible to paint the industry with a broad brush. With widespread furloughs and a growing wave of bankruptcies , many retailers were hit hard. “Flexibility and agility are the common factors among the retail winners,” said Orr. .

Capital 277