PYMNTS
SEPTEMBER 9, 2020
Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.
PYMNTS
SEPTEMBER 21, 2020
The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.
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PYMNTS
AUGUST 13, 2020
The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.
PYMNTS
FEBRUARY 28, 2020
Capital One is going to increase its focus on digitization and close 37 branches around the U.S., Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “Our Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “We
PYMNTS
NOVEMBER 27, 2020
That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Moreover, such personalization allows video to capitalize on one of its primary advantages when compared to text or even photos. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.
PYMNTS
JULY 6, 2020
Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. In addition, the retailer said new Authentic Brands Group LLC subsidiary ABG-Lucky LLC will buy all of its intellectual property assets.
PYMNTS
JULY 7, 2020
To form a direct-to-consumer (DTC) online commerce strategy, Kidd & Company, LLC and T-street Capital, LLC have joined forces by creating a holding company focused on buying companies called Brand Holdings, LLC. In that role, he spearheaded the shift to a DTC online brand from a catalog company.
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