PYMNTS

JANUARY 20, 2021

The Vietnamese eCommerce market is getting crowded with numerous different companies to choose from, a Financial Times (FT) report says, leading to a clash between Shopee and Alibaba. Shopee, the article says, has become a favorite for its free deliveries and low fees.

Customer Experience 201

Customer Experience Digital Banking Groups Fintech 201

South State Correspondent

NOVEMBER 18, 2019

BANK WEBSITE MARKETING While last week we focused on bank mobile app usage, in this article we take a look at how mobile and online usage compares to see what insights we can glean for bank marketing and customer experience management.

Customer Experience 170

Customer Experience Mobile Online Marketing 170

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing 33

Marketing Branding Customer Experience Marketing Strategies 33

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. Image credit: iStock/Jirsak.

Customer Experience 80

Customer Experience Data Branding social media 80

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Marketing America Customer Experience 33

South State Correspondent

APRIL 23, 2024

Banking has a similar physics problem when management juggles strategy, risk/profitability, and customer behavior. This article will discuss the challenge of managing three potentially opposing forces and look towards physics to help us solve the mystery. Unlike most of our articles, there is no executable solution here.

Risk Management 195

Risk Management Strategy Management Customer Experience 195

Perficient

JUNE 3, 2020

According to this Forrester article by Jay McBain, 73% of B2B buyers report that buying through eCommerce, web direct, or marketplaces is very convenient. CIO’s list modernization and containerization as a priority, and AWS and OpenShift offer a time to market advantage with a deep breadth of services.

Customer Experience 443

Customer Experience Technology Innovation System 443

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.

Marketing Strategies 33

Marketing Strategies Strategy How To Marketing 33

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

Perficient

JANUARY 24, 2023

In this online article, we defined embedded banking, rather narrowly, as when a non-financial firm offers a branded checking account to hold funds and make payments. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

Branding 472

Branding Cards Strategy US 472

South State Correspondent

APRIL 27, 2022

Banks that focus on the customer experience have come to learn that it is not the forward-facing customer experience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience.

Customer Experience 195

Customer Experience eBook User Experience Policies 195

Abrigo

DECEMBER 22, 2023

Takeaway 3 Articles specific to small community banks were among the most-read blogs, with best practices for construction lending at the top of the list. Articles on creating a sound credit risk rating system and preparing for the possibility of new requirements such as the CFPB ruling were among the most-viewed throughout the year.

Lending 222

Lending Risk Management Community Management 222

Jeff For Banks

JUNE 25, 2020

The inability to connect Marketing activities to the bottom line is what I frequently hear from bankers that think the Marketing Department is a cost center. Yet Marketing is frequently held to account for the ROI of the checking or home equity campaign. Which leads me to my second way to hold Marketing accountable.

Marketing 78

Marketing Trends Survey Management 78

Perficient

JULY 13, 2022

We highlighted the risks to auto lenders who financed vehicles at elevated prices and would inevitably find themselves underwater as the chip shortage eased, expanding the pool of vehicles to choose from and lowering transaction prices as the market returned to some semblance of normal. But people were still buying cars.

Meeting 275

Meeting Marketing Operations Strategy 275

South State Correspondent

JANUARY 23, 2023

Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%. How Bankers Will Use This Amazing Tool Bankers can use ChatGPT in various ways to improve their productivity, operations, and customer experience.

Tools 370

Tools Examples Analysis Data 370

South State Correspondent

JANUARY 30, 2024

Marketing and technology (IT) are two budgets that have taken the most significant hit. In this article, we partner with Gartner to look at 2024 key IT metrics and provide strategic insight into how much your bank should be spending on IT. As such, bank budgets have come under scrutiny. Technology-forward banks spend as much as 16.4%

Capital 195

Capital Operations Customer Experience Comparison 195

South State Correspondent

MAY 9, 2022

This article looks at the seven strategic questions you need to answer before acquiring any piece of technology. Does the Bank Technology Improve the Customer Experience Across the Bank’s Platform? The result is two different customer experiences that cannot be brought together.

Technology 195

Technology Customer Experience Data Training 195

Gonzobanker

JULY 27, 2022

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. Banking’s hard fork is about more than just marketing and distribution, however. What : Customer Experience is Not a Strategy. What and how does it sell/deliver? Where does it sell/deliver? They’re wrong.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

South State Correspondent

MARCH 7, 2023

Since our last article, several companies, most notably JP Morgan Chase, Amazon, Verizon, and Accenture, have limited their staff’s interaction with the application. In this article, we present the highlights from that presentation. As such, most bank ChatGPT 3.5 The Ethics of the Use of ChatGPT 3.5 The Larger Issue for ChatGPT 3.5

Training 195

Training Video Tools US 195

Perficient

JANUARY 25, 2021

In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. Still, many hospitals and health systems devoted a large portion of marketing budgets to traditional media as a matter of, well, tradition. Rise of the Experience. New insurance markets.

Community 429

Community System Trends Tools 429

South State Correspondent

OCTOBER 4, 2022

However, we do believe that every banker should understand what “customer delight” (we will use interchangeably with “wowing”) quantitatively looks like so delight can be operationalized. This article proposes several frameworks for what “wowing” looks like and provides a path to improve customer satisfaction.

How To 195

How To Customer Experience Examples social media 195

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

South State Correspondent

DECEMBER 8, 2023

This conference is crucial because it provides insight into small business banking and has a good mix of essential banking-focused topics with a heavy emphasis on the customer experience. Other banks focused on the customer experience, while others looked at technology that enhanced cross-selling.

Conference 195

Conference Retail Community Bank Technology 195

Independent Banker

OCTOBER 31, 2021

As community banks seek to evolve, we bring together the best elements of wise business strategy and out-of-the-box thinking to invent new solutions for a better customer experience. We have these active conversations during product evolution to ensure we answer the hard questions that will take the solution to a marketable level.

Innovation Strategies 186

Innovation Strategies Strategy Innovation Community Bank 186

South State Correspondent

MARCH 14, 2024

In this article, we want to go deeper to show how by increasing your planning horizon, you can increase your long-term performance. 1 invested in finding a new customer usually returns about 9% for a consumer customer. Increasing loans by 7%, providing a better customer experience or growing deposits is far from strategic.

Innovation 195

Innovation Strategy Capital Comparison 195

BankBazaar

FEBRUARY 17, 2020

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. This is another big challenge for marketers. a) My top three marketing buzzwords. All of these become part of the package.

Marketing 78

Marketing Branding Millennials Video 78

PYMNTS

NOVEMBER 28, 2017

27) article published by the Wall Street Journal , and personalization is key to turning that around. Research from Yes Lifestyle Marketing shows that during the 2016 holiday shopping season, retailers sent 15 percent more email marketing to consumers, but consumers opened 15 percent fewer of the emails. Adobe Systems Inc.

Retail 129

Retail Marketing Customer Experience Online 129

South State Correspondent

APRIL 14, 2022

This article will detail the simple, four-step framework with a catchy acronym that will make you stand out the next time you need to highlight an achievement using data. Example 2: “Our team produced loan growth of 6% last quarter, doubling the same quarter last year by increasing in-footprint marketing. The “What Change How Care?”

Data 195

Data Training Examples US 195

The Financial Brand

MARCH 20, 2024

This article Consumer Financial Stress Metric Shines Light On Economy’s Growing Debt Exposure appeared first on The Financial Brand. Economists will tell you the long-awaited success of the market is in motion, but consumers are struggling more than the economy lets on.

Branding 34

Branding Marketing Customer Experience Banking Trends 34

Abrigo

JUNE 14, 2017

It also “promote[s] a higher standard of trust with customers,” and provides an efficient and affordable “approach to innovation,”especially now that these partnerships are becoming increasingly popular among banks, says René Lacerte in a recent Forbes article. Do customers want a faster or more user-friendly approval cycle?

Fintech 171

Fintech Software Lending Millennials 171

South State Correspondent

AUGUST 15, 2022

In this article, we step through why it works and how you can get it. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. The customized presentation can be tailored to specific borrowers, loan amounts, amortizations, and terms.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

In this article, we step through why it works and how you can get it. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. The customized presentation can be tailored to specific borrowers, loan amounts, amortizations, and terms.

Tools 195

Tools Lending Online Training 195

South State Correspondent

MARCH 23, 2022

Their secret – fanatical customer service. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

South State Correspondent

OCTOBER 20, 2022

We covered why “Time-on-Task” (or the companion Customer Effort Score) is the ultimate metric in banking HERE. In this article, the last in the series, we give you seven rules to improve your bank. Design or pick the fastest customer experience. Design or pick the fastest customer experience.

Policies 195

Policies Training Customer Experience Examples 195

PYMNTS

DECEMBER 28, 2020

“It's now into second-gen products with real adoption, and the market's beginning to take it seriously in a broader sense,” he said. Instant payments, he said, aren’t the genuine article unless all three are available — and he predicts that 2021 will be the year that the entire economy starts to adopt them.

Payments 303

Payments Fintech Cards Customer Experience 303

South State Correspondent

OCTOBER 26, 2023

In this article, we detail our thoughts and the trends we saw last week in Las Vegas from a banking perspective in hopes of giving you the flavor and insight from the conference without you having to walk 10 miles per day and listen to endless vendor pitches. It’s a whirlwind of education, deal-making, eating, and hugging.

Conference 221

Conference Las Vegas Fraud Case Study 221