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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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“Today, the narrative is moving from the hands of the marketers to the consumers”

BankBazaar

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. This is another big challenge for marketers. Aparna says….

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Banking’s Hard Fork in the Post-Neobank Era

Gonzobanker

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. Banking’s hard fork is about more than just marketing and distribution, however. What : Customer Experience is Not a Strategy. What and how does it sell/deliver? Where does it sell/deliver? They’re wrong.

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Fintech Partnerships: A competitive advantage

Abrigo

It also “promote[s] a higher standard of trust with customers,” and provides an efficient and affordable “approach to innovation,”especially now that these partnerships are becoming increasingly popular among banks, says René Lacerte in a recent Forbes article. Do customers want a faster or more user-friendly approval cycle?

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Would you like other articles like this in your inbox? or largely focused on the domestic banking market. If you have an interesting podcast to share, please send it to marketing@abrigo.com. And all release a new episode at least monthly. Takeaway 2 With 2.8 Check them all out in our Knowledge Center.

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Retaining a personal touch in a digital age

NCR

There are key reasons why customers continue to value face-to-face engagement with bank staff when managing their financial affairs, generally polarising around the reassurance of ownership, depth of knowledge and decision making agility, none of which can be advertised as benefits of the self-service channel. ” he asked.