Remove Analytics Remove Customer Experience Remove Technology Remove User Experience
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer. Elements of Delivering a Personalized Experience.

Industry 294
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Predictive Analytics Are Retailers’ Crystal Ball

PYMNTS

It’s not just a thought exercise: By analyzing the past, organizations can shape the future they want to see, starting with creating the best possible user experience. Customer churn doesn’t have to be a total loss. But Sweary said retail customer churn is only the most dramatic use case for predictive analytics.

Analytics 152
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How DTC Merchants Are Learning To Curate The Digital-First Customer Experience

PYMNTS

This is the decoupling of front-end user experience from the back-end commerce capabilities, like product management, pricing, management payments, etc.,” Building the right front-end experience for the consumer starts with understanding customers. . she said. . Leveraging The Data. .

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Personalization is but one key element of this, enabled by technology and implemented using design thinking. 2) Learn About Me – Preferences and Interactions.

Mobile 294
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Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
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5 Consumerism Tips for Healthcare

Perficient

Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Consumerism has reached critical mass in healthcare.

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NEW DATA: Why 80 Percent of Top FI Performers Put User Engagement First

PYMNTS

What does offering top-notch customer experience mean in the digital age? As recent research from PYMNTS reveals, the most innovative FIs know that providing exceptional service to their consumer base comes down to focusing on three key components: user experience, digital technology and data analytics.

Data 129