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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Predictive Analytics Are Retailers’ Crystal Ball

PYMNTS

All it takes is predictive analytics, a tool powered by artificial intelligence (AI), which looks at dozens or even hundreds of variables to determine what a user is likely to do next based on what he’s doing now. Predictive analytics can see where the latter went astray and guide them back onto the straight and narrow path to purchase.

Analytics 152
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Lending Fintechs Acquire Analytics Fintechs: So What?

Gonzobanker

Fintech deals continue to dominate the financial service headlines, and a growing number of these transactions are in analytics. the acquisition of portfolio analytics provider Visible Equity for an undisclosed sum. the acquisition of pricing analytics provider PrecisionLender for a cool $510 million. nCino recently announced.

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New Instagram Feature Will Tell Brands About Bookmarked Products

PYMNTS

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases.

Branding 134
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Xeeva Enhances Procurement Spend Data Management

PYMNTS

The indirect spend management company also rebranded its products and technology platform to better show its capabilities throughout sourcing, procurement, spend analytics and data enrichment, according to an announcement.

Data 136
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Target Unveils New Branding For Digital Ad Business

PYMNTS

The company develops digital advertising for big businesses and brands, the StarTribune reported. Kristi Argyilan, whom the retailer named as Roundel president, said in a post the brand “represents a different way of thinking” when it comes to how Target serves customers along with its business partners.

Branding 109
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Brands Bake Novel Subscription Strategies Into Their Reopening Plans

PYMNTS

Proactive subscription management — increasingly via purpose-built platforms — are helping solve for this. Voluntary churn is the thornier issue of the two, requiring predictive analytics that look for early signals of voluntary churn, allowing time to react accordingly with personalized offers.

Branding 194