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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

A data-driven approach, backed by consistent analysis of past experimentation results, provides insights into what resonates with your audience. To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments.

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7 Strategies for CMOs Managing Bank Marketing Teams from a Distance

The Financial Brand

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

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The secure digital platform for financial services innovation

Insights on Business

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply? Call us at 1-866-883-8901 | Priority code: IBM Systems.

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Customers Bank Pursues Branch-Light, High-Tech National Strategy

The Financial Brand

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Conduct a gap analysis of your institution, goals, and competitors.

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Federal Reserve Board Launches “Consumer Compliance Supervision Bulletin”

CFPB Monitor

For example, it will highlight violations identified through supervision and examiner observations and provide practical steps for managing consumer compliance risks in coordination with similar FRB programs such as the Consumer Compliance Outlook and the Outlook Live webinar series. Mortgage Target Pricing. Disability Discrimination.