Perficient
AUGUST 14, 2023
A data-driven approach, backed by consistent analysis of past experimentation results, provides insights into what resonates with your audience. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.
The Financial Brand
NOVEMBER 2, 2021
Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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The Financial Brand
JUNE 22, 2021
The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.
The Financial Brand
JANUARY 4, 2022
It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A few institutions have abandoned 'bank' in their branding.
The Financial Brand
OCTOBER 7, 2019
This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.
The Financial Brand
SEPTEMBER 20, 2021
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.
Abrigo
OCTOBER 4, 2016
In order to reap the full benefit of an online application, it is best to implement a solution that interfaces with the bank’s credit analysis system and streamlines the entire loan application process without duplicative data entry. Prior to finalizing marketing strategy, consider which resources are available and the desired timeframe.
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