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Closing The Bank/Middle Market Commercial Card Gap

PYMNTS

The middle market can be an ideal corporate customer for a financial institution (FI). Unlike a small business, the middle market typically holds a lower-risk profile with steady profits and strong growth. But you shouldn’t shove [the middle market] into small business or commercial — you should have a third segment.”.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Was the CFPB really manipulating data about credit cards?

American Banker

A reader takes issue with a column by the agency's former director in which she criticized its analysis of the consumer credit card market.

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New credit card partnerships climb, but the composition shifts

Accenture

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves

The Financial Brand

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

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Italian Shoppers Embrace New Cash-Back Program For Credit Card Payments

PYMNTS

Italian consumers are embracing a new government program aimed at boosting retail sales while tamping down on tax evasion that allows buyers to receive a 10% refund on card payments made in stores. By offering the incentive, they hope to cut down on black market deals and fraud, according to The Financial Times.

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