Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks.
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