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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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12 Coolest Brands in Banking 2016

Bank Innovation

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150
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Fears of a Fintech Slowdown? How to Pivot Your Brand for a New Era

Bank Innovation

But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. For most of the past decade, the fintech sector seemed to have nothing but blue skies ahead.

Branding 199
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Omnichannel Marketing Startup Pomona Raises $3M

PYMNTS

An Indonesian startup that provides consumer brands with omnichannel marketing and sales products, including cash-back rewards, has raised $3 million in a Series A-2 funding round, according to a report by TechCrunch. The company was started in 2016 by Budiman and CTO Ari Suwendi.

Marketing 122
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British Airways Holds Its Crown As UK’s Top Brand

PYMNTS

However, one British carrier has managed to break the mold — quality of airplane food yet to be determined. According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles.

Branding 100
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Grubhub’s 2016 Growth Impacts Food Delivery Services

PYMNTS

million in revenue during Q4 2016, which is a significant increase of 38 percent from its 2015 Q4 earnings of $100 million. Grubhub CEO Matt Maloney went into why he believes the company saw such success over the last year in this quote from the earnings call : “2016 was an incredibly successful year for Grubhub.

DC 100
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Harry’s Eyes Market Outside Razors

PYMNTS

As shaving products company Harry’s plans to announce its $112 million in new financing, the company is looking to grow its brand beyond men’s grooming. They market their products to younger consumers through eCommerce to gain market share from more established players such as Gillette and Schick.

Marketing 108