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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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Amazon Music Goes Ultra-High-Definition

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Since 2015, Apple has grown to more than 70 million subscribers , the website reported. It launched in 2015 after Apple’s acquisition of Beats. Jeff Marsilio, the NBA’s senior vice president of new media distribution, said the tracks will also be on the organization's website, on its app and featured on social media game highlights.

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The Music Industry Gets Its Merch On (Demand)

PYMNTS

While social media platforms, if utilized effectively , can be beneficial for any retail business, those with an established brand obviously have a leg-up — in terms of financial assets, infrastructure and reach — on more nascent companies in their ability to quickly turn social presence into profit.

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Nordstrom Tempts Millennials With Snapchat Presence

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In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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The Slow-and-Steady Approach To The Skincare Race

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The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen. Herbivore identifies as a prestige skincare brand that sells a lot more than just soap. And as Herbivore is growing up, it is changing.

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The Wonder Of The Winky Lux Experimental Shop

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” Winky Lux, of course, is by design an Insta-immersive brand that leans hard into selling not just cosmetics, but a certain whimsical experience of beauty as well. Traditionally, beauty brands need two years to roll out new products. And, when a customer goes to buy from any of those hubs, the trip to the store is free.

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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. What would Sinatra say?