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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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China’s Recommerce Market Heats Up

PYMNTS

Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech. Smaller firms are growing quickly and making gains in the market.

Marketing 100
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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

After Retail Delivery had some mushy general sessions a few years ago, this is the second year in a row we have seen some provocative stuff on the main stage. Entrepreneur Gary Vaynerchuk implored the crowd to get beyond the marketing talk and stop marketing in the past. So, isn’t retail delivery about consumer lending?

Chicago 97
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Windsor Circle Boosts E-Retail Retention, ROI

PYMNTS

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100
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China’s ‘Little Red Book’ Seeks $200M Investment

PYMNTS

It also created an Instagram-like social media platform through which celebrities can recommend products. competes with large eCommerce retailers such as Alibaba Group Holding Ltd. Another fashion retailer focused on women, Meilishuo , is reportedly eyeing an U.S. Xiaohongshu, which is backed by Tencent Holdings Ltd.

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The Greatest Mobile Opportunity Might Be Email

PYMNTS

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. From 2014 to 2015, app-based consumer interactions grew 10 times. But what about social media , you might be asking?

Mobile 100
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Tagly App: The Anti-Selfie?

PYMNTS

A new app is poised to move social content marketing away from user-generated content and put the power in the hands of brands themselves. To date, the Tagly app has generated $2 million in seed funding from IZI Mobile, shares the outlet.