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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309
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H&M’s COS Brand Works With YCloset To Pilot Clothing Rentals

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To test out renting attire as eco-conscious shoppers rein in their purchases, H&M said its COS brand has collaborated with the Chinese subscription rental platform YCloset to trial clothing rentals. H&M has rolled out many independent brands like Arket and COS in recent years.

Branding 101
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ModCloth Wants Retailers To Get Real

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Online clothing retailer, ModCloth, has been stepping up its efforts recently to lobby for passage of H.R. ModCloth’s anti-Photoshop stance has always been something of a cause célèbre for the online retailer, who in 2014 was the first to sign a pledge to not make any post-production changes to any of its models or images.

Retail 102
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How Social Media Made Retail Marketing More Inclusive

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A lesson that is particularly true in retail — where merchants’ main and overriding goal is to be one with the will of the people, with people being synonymous with consumers. It also, as it turns out, gives normal people a voice — and with that voice a better shot at influencing outcomes. She’s loud and proud.

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Warby Of X: MiaDonna Delivers Lab-Grown Diamonds

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Ten years later, the company continues to disrupt the diamond mining and traditional jewelry retail space with its lab-grown diamonds — offering customers a diamond alternative they can truly feel good about buying. For diamond mining companies and many traditional jewelry retailers, this technology comes as a major threat.

Portland 101
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Why The Avon Lady Is Learning To Knock On Digital Doors

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Though Avon in some ways the great-grandfather of every direct-to-consumer brand out there today, when the company got its start in 1836 the original goal wasn’t even to sell cosmetics or beauty products at all. In 1929 the firm officially switched its name and branding to Avon — and the rest, as they say, is history.

Branding 159
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Cotopaxi And Selling Outdoor Gear For The Greater Good

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But Smith was committed, and believed that among outdoor enthusiasts — particularly millennials like himself — a digitally-native brand with a story to tell and a unique way of pursuing its core mission would have an awful lot of appeal. “My Its first offerings for consumers were backpacks. The llama was bought off of Craigslist.