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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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Banks Embrace Conservative Use of Social Media in Wake of Data Scandals

Bank Innovation

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank’s senior vice president of brand advertising and social media, Kelly […]. One taking a conservative approach is U.S.

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Will Our Love-Hate Relationship with Social Media Ever Break?

PYMNTS

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time — people complain constantly about how social media causes or enables all that. Yet those same people find it hard to quit the Facebook, Twitter and social media platforms.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Believe it or not, one of the most effective tools we use when searching for brands is to use Instagram,” Lott said.

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Can social media be fixed before it ruins us all?

BankNXT

Stephen Peters discusses social media, its influence over our consumption of 'news', and what the future holds for its predominance over our lives, and its shot at redemption. Can social media be fixed before it ruins us all? on BankNXT.

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New Facebook Shops Feature Streamlines Social Commerce

PYMNTS

To enable businesses to more easily list their merchandise on its social media platforms, Facebook has unveiled Facebook Shops. The social media company had allowed companies to list items on Instagram and Facebook in the past. That of course means there’ll be higher conversions and more sales for small businesses.”

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Simon & Schuster, Authors Back Online Shop Helping Indie Sellers

PYMNTS

As bookstores remain shuttered nationwide, a 3-month-old online seller is stepping up. It also asked authors, including Stephen King, Susan Orlean and Jason Reynolds, to promote Bookshop on social media. Allison Hill, ABA’s CEO, told the AP that recent online sales are unprecedented.

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