Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Virtual happy hours have themes like Show-and-Tell or just have fun using Teams to play Pictionary.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. billion Twitter searches every day, I guarantee many of our customers and our community members are on this social network. It’s all part of our brand story and culture. Every tweet is archived on Google.

social media 105

social media Leadership Community Community Bank 105

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

social media Online Groups Community 110

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. They can also use their mobile wallets or traditional credit cards when they get to checkout. “I I think [reserve online] is the best of both worlds,” she said.

social media 200

social media Retail Online Mobile 200

PYMNTS

DECEMBER 5, 2018

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. Such a process can lead to online amplification for the charitable cause. This can serve as a powerful force when it comes to online charitable giving via social media.

social media 187

social media Online Maine Payments 187

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It only wants us to buy.

social media 40

social media Conference Leadership Meeting 40

PYMNTS

JANUARY 22, 2021

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . 22) press release. “The 22) press release. The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year.

Tools 226

Tools social media Google Retail 226

PYMNTS

NOVEMBER 15, 2019

“The direct-to-consumer movement will be the replacement for the retail issues and commerce issues that are going on because of the platforms,” said Armstrong, who founded a DTC company with the aim of changing how people shop online. Armstrong is the former CEO of AOL and used to run Google ads.

social media 165

social media Branding Google Trends 165

Filene

MARCH 18, 2016

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Consumers today expect their financial institution to not only demonstrate an ability to skillfully manage their social media sites, but also to find value and connection in the content they share.

social media 28

social media Strategy Branding US 28

PYMNTS

JUNE 15, 2020

Attracting first-time patrons during the pandemic, when consumers are spending most of their time at home, has required enhanced online efforts, however, and review websites like Yelp have played a vital role. It’s a more personal experience than just us liking a guest’s post or sending out a check-in survey to ask how their experience was.”.

social media 132

social media Mobile Connecticut Online 132

PYMNTS

MAY 22, 2019

Online sales, however, were the start of the earnings show with a 42 percent surge, driven by the introduction of curbside grocery pickup at Target locations. Online sales now represent 7.1 Big Q1 rollouts for Target included intimates and sleepwear brands Auden, Stars Above and Colsie, all of which were well-received.

social media 187

social media Branding Online Report 187

Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? Analytics helps us to keep track of all these things under one roof. This “behavior” data helps us know what users are doing on the site. This “behavior” data helps us know what users are doing on the site.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. Evolving from Pup to Shark. from 1 percent to 20 percent.

social media 100

social media Branding Retail Online 100

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The news comes as a new Indian equalization measure came into existence in 2020 that puts a 2 percent tax on every digital transaction that foreign online shopping firms conduct.

social media 152

social media Data Apple Compliance 152

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

social media 15

social media Community Policies Branding 15

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. Creating a positive customer experience online, therefore, encompasses more factors than ever before. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

MARCH 15, 2019

The paper used this example: When someone was searching for AAA batteries and got a sponsored link for Energizer, they would click on the listing and then a pop-up would appear saying “similar item, lower price.”. In order to proceed, the user would have to either click on the item, which was from the Amazon Basics brand, or close the ad.

social media 136

social media Branding Online Examples 136

PYMNTS

FEBRUARY 10, 2020

“Although we are taking a moment to recognize this important milestone, we have lots of work ahead of us in making Sezzle the world’s most dynamic, far-reaching, and trusted payments platform.” It gives user the freedom to shop online and spread four equal payments across six weeks. .

Minneapolis 187

Minneapolis social media Retail Payments 187

PYMNTS

MAY 5, 2020

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150

Retail New York City New York social media 150

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 114

Retail social media Online Mobile 114

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15

PYMNTS

DECEMBER 17, 2019

The Mini Program will help set brands apart in China’s luxury market. “We We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” he added.

blockchain 131

blockchain social media Video Retail 131

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

SEPTEMBER 30, 2020

The 7-year-old D2C hybrid brand has just received $4.7 I am delighted with our continued strong sales performance, which puts us on track to deliver another excellent quarter, and gives us strong momentum coming into the critical holiday season,” Big Lots President and CEO Bruce Thorn said in the announcement.

Retail 189

Retail social media US Marketing 189

PYMNTS

FEBRUARY 10, 2020

“Although we are taking a moment to recognize this important milestone, we have lots of work ahead of us in making Sezzle the world’s most dynamic, far-reaching, and trusted payments platform.” It gives user the freedom to shop online and spread four equal payments across six weeks. .

Fintech 130

Fintech Minneapolis social media Retail 130

PYMNTS

OCTOBER 23, 2020

Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. It is worth noting, however, that among factors contributing to the fall of Toy R Us were toys sales already declining. Going into the holiday 2020 season, there are 32 million children in the U.S.

social media 215

social media Video Retail Branding 215

PYMNTS

FEBRUARY 24, 2017

Digital is so important to us as a company,” said Eunice Byun, vice president of global digital marketing. These shoppers do their research predominantly online and then take that knowledge to the stores to make their purchases. That’s where the consumer is. That’s where she is talking to her friends, learning about new trends.”.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

DECEMBER 11, 2017

While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers. And Toys R Us isn’t alone.

Report 100

Report New York City New York social media 100

PYMNTS

AUGUST 31, 2020

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. Will the under-24 crowd buy enough goods via the nascent area of social commerce? For us, we’ve been really focused recently on rolling out some eCommerce features. TikTok’s U.S. Then there’s ad revenue.

social media 131

social media Massachusetts United States Branding 131

PYMNTS

DECEMBER 30, 2016

While the shift to the online space is often seen as the great game-changer in retail, Loren Padelford, vice president and general manager of Shopify Plus , said that the change is actually to something more fundamental. It used to be that, if you had a website that was responsive, that was enough. How do you sell on Facebook?

Retail 130

Retail social media Branding Mobile 130