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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Cybersecurity Awareness Month: How financial institutions can stay safe and secure online

Abrigo

Ideas for educating and promoting cybersecurity in October Cybersecurity Awareness Month is an opportunity for banks and credit unions to promote online safety and take steps to reduce cyber risks. You might also like this whitepaper: "Protecting banking customers starts with you." But how did Cybersecurity Awareness Month start?

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Leverage social media to market business valuation services

Abrigo

Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? The site sees about 500 million tweets sent per day.

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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Fashion Through Social Tagging.

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TRENDING: How Credit Unions Give Digital The Personal Touch

PYMNTS

In the September Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including friction between CUs and the ABA, the increasing importance of social media for member engagement, and how CUs are regaining their personal touch in an increasingly digital world. Deep Dive: How CUs Leverage Social Media.

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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

PYMNTS

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. There’s no better example of the trend’s proliferation than Walmart and TikTok , which on Thursday (Dec. 17) announced a “first of its kind” event scheduled for Friday, Dec. 18 at 8 p.m.

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