Marketing Strategies Online social media Trends 
PYMNTS
OCTOBER 6, 2016
Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social is paid advertising on social media platforms. Artwork by Oatawa/Getty Images.
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PYMNTS
DECEMBER 27, 2017
Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?
PYMNTS
JULY 2, 2018
The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.
Long Lasting Ideas
MAY 2, 2014
Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.
Social Assurance
SEPTEMBER 17, 2021
With this service – such as Social Assurance’s Digital Listings and Reputation Management – your financial brand can manage their digital listings information across thousands of locations across the web to ensure their information’s accuracy while also helping you to respond to reviews. Send Local Communications.
PYMNTS
JANUARY 20, 2020
New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The move has much more to do with the decline of handwriting, of course.
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