William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

SEPTEMBER 14, 2018

How do consumers really want to search online ? In a brand new PYMNTS interview , Gabriel Weinberg, CEO of DuckDuckGo , makes the case that his search engine can win over a decent number of consumers. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave.

Online 148

Online social media Google Data 148

PYMNTS

JUNE 1, 2020

million followers on social media, and Nicole Mejia, a fitness instructor with 1.3 s CEO Strauss Zelnick, and the dance-based Vixen workout, a dance fitness brand focused on improving the physical and mental wellness of women. “I I believe at-home fitness is a mega-trend in the wellness industry,” Ares Management Corp.

Online 130

Online Los Angeles New York social media 130

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy.

Trends 115

Trends social media Strategy Data 115

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

OCTOBER 21, 2019

though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As As the retailer has dealt with deteriorating finances and a heavy debt load, it has been facing fortified competition from larger retailers that have the resources to invest in their online businesses,” that report added. Larger Trends.

Trends 101

Trends Retail social media Online 101

PYMNTS

DECEMBER 26, 2019

Not the least of it involved artificial intelligence (AI), a big trend going into the 2020s. What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The plan is to create a space that mixes physical with digital.

social media 110

social media Retail Branding Trends 110

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. I think [reserve online] is the best of both worlds,” she said. These offerings are intended to give customers the payment and shopping method variety they crave. “I

social media 200

social media Retail Online Mobile 200

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

JULY 10, 2020

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders. For more on these stories and other headlines, visit the Tracker’s News & Trends.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. Brooklinen stands as one example of the trend. Higher Prices. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

NOVEMBER 15, 2019

Earlier this week, Nike announced it will no longer sell its wares on Amazon, instead opting to follow a growing trend in eCommerce where companies sell directly to consumers (DTC). He said many brands don’t want to team up with Amazon because they’re worried they won’t have control of how they will be positioned on the site. “If

social media 165

social media Branding Google Trends 165

PYMNTS

FEBRUARY 1, 2017

In the latest installment of The Matchmaker Is In, PYMNTS’ Karen Webster and David Evans sat down (virtually, of course) to discuss the ways companies can sell across several marketplaces online with RevCascade CEO Josh Wexler. The marketplace is not separate from the actual business that is online, said the executive.

Online 100

Online Retail social media Branding 100

PYMNTS

OCTOBER 9, 2020

13-14, online merchants in America and beyond are preparing for the earliest, most aggressive selling season ever. With more and more commerce going online, he said, it will also be increasingly important for sellers to process a higher number of returns and chargebacks and to quickly settle customer disputes.

social media 295

social media America Online Branding 295

PYMNTS

AUGUST 25, 2019

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

Millennials 133

Millennials Data social media Branding 133

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. In record numbers, businesses and individuals turned to the internet during lockdowns, leading to never-before-seen levels of online traffic. This trend held true for financial brands as well. It can also help discover site exploration trends.

Branding 26

Branding Trends Google Analytics 26

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153

PYMNTS

JUNE 24, 2020

Sephora says it has put 80 of its brands onto Instagram checkout. Sephora is thrilled to work with Instagram on this unique social shopping experience,” Carolyn Bojanowski, SVP and GM of eCommerce for Sephora, said in a press release. Investment in offline has been cut in half.

social media 150

social media Branding Community Retail 150

PYMNTS

JULY 10, 2020

And finally, retail hybrid brands like Brooks Brothers are bought up by licensing firms who like retail as long as it makes money, but they like fashion brands and their IP a lot better. This group also leverages low social media ad rates to keep their connection with customers and this momentum slides into the holiday season.

Branding 181

Branding Retail Groups social media 181

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

PYMNTS

MARCH 14, 2016

A new app is poised to move social content marketing away from user-generated content and put the power in the hands of brands themselves. Instead of wasted impressions, consumers select categories they actively want to follow: events, deals, news and trends.

social media 100

social media Branding Trends Marketing 100

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. Even Facebook, with its advertising boycott turning out a boost for other brands in the space, saw its ad revenues jump in the latest quarter.

social media 176

social media New York Report Branding 176

PYMNTS

DECEMBER 7, 2020

7) as the Ikea brand continues to shift itself to digital, according to published reports. Published reports indicate that in the past year, Ikea has seen online sales increase by 45 percent. The same trend has been underway for the past decade or so in mass-market publishing. Do catalogs work for every brand?

social media 242

social media Retail Branding Course 242

Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. Instagram, Facebook, and Twitter come to mind.

social media 15

social media Branding Video Strategy 15

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. Evolving from Pup to Shark. from 1 percent to 20 percent.

social media 100

social media Branding Retail Online 100

PYMNTS

JULY 10, 2018

According to Facebook, Michael Kors was the first brand to try out the AR ad. Other brands that plan to participate include Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King. The trend also comes at a time when brands are facing other changes on the social media site.

social media 101

social media Video Branding Survey 101

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. How influential will mobile and social media be to their purchasing habits? But what is that “changing face of retail” actually going to look like in a few years?

Retail 100

Retail social media Branding Online 100

PYMNTS

JULY 7, 2017

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. It also found that while 50 percent of this group makes online purchases, 60 percent visit malls once a month with the intention of buying an item. Get ready, retailers.

social media 120

social media Millennials Retail Study 120

PYMNTS

JUNE 15, 2017

This month’s PYMNTS.com Omnicommerce Tracker™ , powered by Vantiv, looks at the latest advancements in smart technology that are powering sales, both online and in-store. Chatbots, robotics and other smart technology aren’t just powering online purchases — they’re in stores too. Making Social a Complete Fashion Experience .

social media 130

social media Report Minnesota Retail 130

CB Insights

AUGUST 6, 2018

People are shopping more online, including for groceries, while seeking out more environmentally friendly packaging. We’ll cover recent investments, acquisitions, and trends to watch. They want any online purchases of fresh food to arrive unspoiled and safe, but they also want less waste from boxes, wrappers, or styrofoam.

Trends 51

Trends Industry social media Branding 51

NCR

NOVEMBER 29, 2016

The impact of online reviews is growing, according to ReviewTrackers research. More than 1 in 3 people won’t eat at a restaurant with 3-stars on online review websites like Yelp, Facebook and Google. The online review space has entered the social media era, and banks are struggling to catch up. Tools that can help.

Online 40

Online social media Management Compliance 40