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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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As Classic Video Games Turn Into Collectibles, Can eCommerce Keep Up?

PYMNTS

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. No doubt millennials will be blamed for some of this, as they have been scapegoated for the decline of diamonds and certain fast-casual restaurant chains.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

The retail ecosystem has been turned upside down over the past six months as changes big and small rippled through the segment worldwide in response to the pandemic. We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said.

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The Rise Of Apparel Subscriptions, Social Commerce And BNPL

PYMNTS

Apparel subscriptions are adapting to the work-from-home trend, as physical retail stores are feeling the effects of light traffic and reluctant shoppers. In digital retail, the social commerce category is completing the year with a flourish as consumers discover new ways to shop from shared videos and social posts.

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Here’s How Millennials Are Shopping This Holiday Season

PYMNTS

The saying that it’s better to give than receive might not be totally lost on millennials , because most millennials are planning on spending significantly more this holiday season than last year. So, what are millennials going to spend their money on this holiday season?

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Millennials’ Perfect Combo: Taco Bell And Forever 21

PYMNTS

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?