Remove Marketing Remove Millennials Remove Retail Remove Video
article thumbnail

Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

article thumbnail

As Classic Video Games Turn Into Collectibles, Can eCommerce Keep Up?

PYMNTS

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. No doubt millennials will be blamed for some of this, as they have been scapegoated for the decline of diamonds and certain fast-casual restaurant chains.

Video 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

The retail ecosystem has been turned upside down over the past six months as changes big and small rippled through the segment worldwide in response to the pandemic. We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said.

article thumbnail

Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

First, video killed the radio star. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. What’s behind this turn towards the old in couponing and discount retail?

article thumbnail

L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

article thumbnail

DoorDash IPO Price May Come In Higher Than Targets

PYMNTS

They’re impressed by the delivery company's ability to stay on top of the market and show profits. market, which the company said shows the large potential it has to keep expanding into new markets. The IPO market has been quiet in December in years past, but this year it looks to be bustling.

article thumbnail

The Digital Real Estate Boom (And How Long It Might Last)

PYMNTS

The COVID-19 pandemic has been good for the real estate market. Meanwhile, millennial consumers have drastically picked up the pace of their home buying. Pushed by all of that suddenly exploding demand, the real estate market (particularly the digital retail market) has been booming. All in, U.S. Still, the U.S.

Video 210