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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. Mobile apps are particularly popular among Gen Z consumers, with nearly half using them to learn about financial products.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Often as not the answer is “no.”

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Millennials’ Perfect Combo: Taco Bell And Forever 21

PYMNTS

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7 How did Nordstrom do?

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Father’s Day, Commerce And The New Millennial Dad

PYMNTS

In fact, recent data from Mintel indicates that millennial dads could be the future of retail. Millennial dads view shopping with their kids as a way to bond and teach them valuable lessons,” the report said. Millennial dads view shopping with their kids as a way to bond and teach them valuable lessons,” the report said.

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How A Toy Retailer Is Adding Quality Play Time To Quarantine

PYMNTS

On a broader scale, parents are concerned about how much time kids are spending in front of screens, whether that’s video games, phones or social media. Onderdonk pointed out that many millennials and younger adults see the crates as cool things to build. “So that’s sort of the other flip side of this crisis.

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