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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. This is not a short-term trend either. So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? The short answer is No.

Branding 378
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

The 23 percent of users trying Apple Pay in June 2016 represents an upward trend instead of the decreasing percentage revealed in the two previous PYMNTS Apple Pay studies. According to Castro, a trend the company has identified is an increase in mobile wallets to help speed through the conversion process. Importance of nailing UX.

UX 100
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.

Video 322
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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere said that while many people attribute the economy’s nascent changes to the COVID-19 pandemic, “if you take a hard look back at the beginning of the year, some of these trends were already happening. But now, a long-due market maturation is happening — one that Ranchere believes will ultimately be good for the sector.

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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. What are common UX issues for bank web pages? What are keywords in popular job postings for bank digital marketing vice presidents [insert]? Instantly, you have a three-sentence summary complete with prioritized action items.

Tools 370