Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
Gonzobanker
JULY 20, 2022
Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!
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Gonzobanker
OCTOBER 13, 2020
With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.
South State Correspondent
MAY 18, 2023
Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. Training time gets reduced, productivity increases, and employees provide more accurate and helpful answers.
PYMNTS
DECEMBER 4, 2020
She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Instead, they already need to be digitally engaging their members. The spend is happening now, which is why a strong digital strategy is critical,” Phillips said. “If Don’t be too shy or too conservative.
Abrigo
MARCH 6, 2017
3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.
NCR
JULY 5, 2016
According to the organization, FIs that aggressively approach all three models can double annual revenue growth in developed markets, while reducing service costs by one-fifth. Moving towards digitalization . Key factors in the pursuit of digital transformation include: Management buy-in. Training and support regimes.
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