Augmented Reality Adds 3D Technology To Boost Retail Conversions
PYMNTS
NOVEMBER 10, 2020
A 360-degree feature enables the bride to take a virtual “tour” of the dress to closely inspect beading, fabric and trains. The David’s Bridal application was built by Vertebrae , a tech company that specializes in bringing real-world applications to retailing. It started when Founder Stephen Lease was training for a marathon in 2016.
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