Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

Independent Banker

NOVEMBER 25, 2015

“We had just begun to really start talking about the digital space then,” he recalls. Later, with digital banking and payments options flowering afield, his bosses decided he was being stretched too thin between deposit operations and digital strategy. Eyeing all rivals.

Innovation 70

Innovation Community Bank social media Community 70

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines. Consultants did this because clients weren’t.

Strategy 78

Strategy Management Analytics Tools 78