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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 2: Convert.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. Buyers feel overwhelmed by current online ad volumes.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. Buyers feel overwhelmed by current online ad volumes.

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5 SEO Tactics to Increase Traffic to Your Website: Part 2

William Mills

In order to maximize the amount of traffic coming to your website, there are other SEO tactics that you must implement: create targeted content in blogs and white papers, promote content via social media and use public relations to create inbound links. Create targeted content in blogs and white papers.

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How the New Digital Landscape Expanded Fintech Public Relations

William Mills

In our white paper, How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 ways , we further discuss how the rise of digital media has changed our approach to public relations. As an example, let’s take a look at ABA Bank Marketing. In October 2015, the publication moved to online-only.

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Viacom Media Networks. Wharton FinTech , the first student led FinTech initiative, has published two white papers on Millennials’ relationship with banks ( June 2015 and May 2016 ). Transactions that in the past involved human interaction have moved online completely. Social marketing to remake bank brands.

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5 SEO Tactics to Increase Traffic to Your Website: Part 1

William Mills

Five of the most important strategies for optimizing your website for SEO: identify the keywords most important to your company, optimize your website technically, create targeted content in blogs and white papers, promote content via social media and use public relations and inbound links. Mobile Friendly.