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Amazon’s PillPack Accused Of Obtaining Patient Data Fraudulently 

PYMNTS

Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI). The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control.

Data 109
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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

And sometimes, terms get thrown about interchangeably — when, really, they refer to very different things. According to Thomas, financial technology vendors have traditionally maintained a symbiotic relationship with financial institutions, from the technology they use to the way they go to market. Every industry has its nomenclature.

Fintech 189
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Jody Guetter Joins Social Assurance as Chief Marketing Officer

Social Assurance

For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? Well, this bank marketer did just that.

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Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. It is also, however, meant to be a departure from what is currently on offer in the market from other outdoor brands as well. We look at the industry and it’s a bit arthritic,” Markesbery said.

Branding 108
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Reimagining Household Cleaners With Refill Plans (And Reusable Bottles)

PYMNTS

When it comes to strategy, the idea is not to sell efficacy: Instead, Reed says the aim is to try to remove the barriers to entry and delight customers with product performance. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it.

Strategy 148
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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Offer coupons to current customers if they refer someone during the downturn. Go Digital with Your Services. Take advantage of streaming video or chat to keep your services top-of-mind.