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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. For your reference, here are links to resources to get started.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Offer coupons to current customers if they refer someone during the downturn.

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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Podcasts are primarily spread through word of mouth and secondarily through social media. SEO Benefits.

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Zara Gets Its (Unisex) Pants Pulled Down

PYMNTS

That’s a theory that many consumers appear to share, and they have taken to social media to call Zara out for what they suspect was little more than a marketing ploy attached to the not-actually-controversial (to most decent folks, anyway), corporately perceived “trend” of human acceptance.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

California Found’s target market is almost nearly all women between approximately 35 and 65 years old. When McClure first started her company, she went to many shows to pitch the concept and to get to know people, while also talking about the brand and its marketing strategy.

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