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Amazon’s PillPack Accused Of Obtaining Patient Data Fraudulently 

PYMNTS

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI). The consortium also operates a large mail-order pharmacy.

Data 109
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

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Content Marketing 101 for Financial Brands

Social Assurance

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Offer coupons to current customers if they refer someone during the downturn. Also, consider creating special online sales – think “Black Friday” in April. Offer Customer Discounts.

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Reimagining Household Cleaners With Refill Plans (And Reusable Bottles)

PYMNTS

With this option, consumers do have access to the refill store so they can come online and make purchases when they are ready. When it comes to strategy, the idea is not to sell efficacy: Instead, Reed says the aim is to try to remove the barriers to entry and delight customers with product performance.

Strategy 148