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Amazon’s PillPack Accused Of Obtaining Patient Data Fraudulently 

PYMNTS

Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI). The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. “We

Data 109
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Funnels Create Tactical Confusion. The result is geometric growth.

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

And sometimes, terms get thrown about interchangeably — when, really, they refer to very different things. Every industry has its nomenclature. Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A Moving Forward.

Fintech 189
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Reimagining Household Cleaners With Refill Plans (And Reusable Bottles)

PYMNTS

When it comes to strategy, the idea is not to sell efficacy: Instead, Reed says the aim is to try to remove the barriers to entry and delight customers with product performance. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it.

Strategy 148
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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

When McClure first started her company, she went to many shows to pitch the concept and to get to know people, while also talking about the brand and its marketing strategy. However, over time, previous vendors have referred current vendors.

Regional 100
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Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150
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Content Marketing 101 for Financial Brands

Social Assurance

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!