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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. By incorporating multiple retailers’ apps into one or two social media chatbots, the chat commerce arena will likely strengthen alongside eCommerce and help pull in more revenue from key consumers.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

Marketing 482
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5 Essentials for Bank & Credit Union Marketing Budgets

The Financial Brand

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.