Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

Perficient

DECEMBER 8, 2020

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). Here are the top findings and takeaways from this year’s study: YouTube videos dominate the videos rankings within Google. This post covers: How YouTube videos dominate the top videos in Google’s results.

Video 520

Video Google Study Examples 520

PYMNTS

OCTOBER 27, 2016

If the latest The State of the Mobile Experience Report from PointSource is any indication, then merchants may still have a long way to go. The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations.

Retail 100

Retail Google User Experience Mobile 100

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Don’t set it and forget it.

social media 15

social media Strategy Marketing Strategies Marketing 15

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Most of the D2C companies that we studied focus on selling only a handful of different products, and many started out with just one. Today, the world’s dominant retailers are all online.

Video 78

Video Branding Company Strategy 78