PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

NOVEMBER 13, 2020

Consumer Financing Satisfaction Study. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. Power, said in releasing the J.D. Power 2020 U.S. Consumers and Banks Both Like Online Auto Loans.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146

Lending Apple Study Online 146

Gonzobanker

AUGUST 23, 2021

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available.

Strategy 149

Strategy Study Data Tools 149

Social Assurance

MARCH 8, 2021

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

The Financial Brand

DECEMBER 15, 2023

This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand. A new study shows key areas where small and midsize businesses say they need help — all opportunities for banks, if only banks would offer.

Study 20

Study Branding Marketing Strategies Survey 20

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

OCTOBER 27, 2016

The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. This is why many CEOs feel talent uncertainty is their biggest risk to growth, according to a KPMG study.

Strategy 71

Strategy Mobile Study System 71

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Actionable: Tailor questions to separate the experience from general brand or policy perception. Redefine excellent service.

Customer Experience 105

Customer Experience Fraud Policies Training 105

PYMNTS

OCTOBER 4, 2017

Maybe both, as studies show a third of consumers never redeem their points, which creates a problem for loyalty program sponsors, since redemptions directly influence engagement behaviors and profitability. But then again, a lot of people aren’t paying attention. Or maybe the rewards programs aren’t enticing enough.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

PYMNTS

MARCH 5, 2016

Consumers may be downloading few branded apps as standalones, but they are still willing to access the content through a sub-app that lives under one of those major umbrellas. Consumers may only spend 10 to 15 percent of their time in branded apps, but they spent a whole lot of their money while they’re hanging out.

Mobile 100

Mobile Apple Study Google 100

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest.

Payments 150

Payments Customer Experience Survey Capital 150

Long Lasting Ideas

JUNE 30, 2014

The poll was a Gallup Panel Web and mail study of over 18,000 U.S. And companies’ use of social media to provide timely responses to questions and complaints accelerates brand loyalty and, eventually, sales. bank marketing strategy Gallup Poll on Social Media Social Media Strategy Wall Street Jounal Social Media'

social media 40

social media Strategy Marketing Marketing Strategies 40

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Case studies: Leads are more likely to be convinced by their peers than they are your own sales pitch. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. When crafting your emails, it’s crucial to align your email messages with a specific action or goal you want your leads to take – a call to action.

How To 42

How To Strategy Case Study Marketing 42

Banking 2020

AUGUST 24, 2015

Sabrina: Angie, I’m first curious about how you got involved in search marketing. After studying broadcast television in college, I joined an advertising agency as an account executive, when everything was starting to go digital, and one of the first projects I was handed was a client’s website. What do you find interesting about it?

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

To further understand the search marketing industry, Sabrina Sexton, Product Manager at Digital Insight, sat down with Angie Gibson, a digital marketing expert, to pick her brain and learn firsthand from a leader in the industry: Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Industry 40

Industry Pennsylvania Marketing Mobile 40

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Customer Experience Marketing 40

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

PYMNTS

MARCH 27, 2019

Highly praised though it is by the rich and the famous, the brand is not exactly well known for having the most accessible price tag on the market. McLoghlin’s latest offering, a new brand of shirts under the Grayson label, is priced somewhat more accessibly. We’re doing it all,” McLoghlin noted.

Branding 100

Branding Marketing Strategies Retail Training 100

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Psychographics is the study of consumers based on their activities, interests, and opinions (marketers call these AIOs). Using this information and more, brands can customize messages and tones accordingly. Often, marketers will combine both demographic and psychographic data for a more holistic view of a consumer.

Marketing 78

Marketing Data Analytics Examples 78