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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

Its estimates are based on a hybrid schoolyear, one in which parents have to split their bets between possibly going back to physical classrooms and possibly taking courses online. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186
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Developing A Healthy Online Business

PYMNTS

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

Online 100
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The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

The B2B commerce arena is moving online at record speed as more business buyers seek to procure products and services the way they do in their personal lives. The furniture industry, for example, can be especially difficult to migrate to online platforms. A Hybrid Approach. But even those efforts may not be enough for some buyers.

Marketing 170
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How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Meeting Corporate Buyer Demands. Getting Closer To The Consumer. trillion by 2021.

Strategy 295
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Digital Couponing Rises With The Digital Shift

PYMNTS

It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”. According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs.

Branding 239
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. Once the metric has been calculated for each portfolio, the institution can use the loan application conversion rate to back-solve the number of new applications needed to meet or exceed the goal for loans to be booked.

Resources 236
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Skincare Startup Fights The Good Fight For Its Future

PYMNTS

“Her needs might be evolving, but we’re still here to meet them. So, for example, if we put together a back-to-school campaign, we might plan to be in certain stores, but we also need to be ready to lean on online sales exclusively. Her current marketing strategy is meeting the consumer online.

Branding 160