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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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3 PR Trends to Watch in 2018

PYMNTS

Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content. How to create effective content that speaks to your audience’s needs and meets the brand’s goals.

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Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?

Long Lasting Ideas

Murtha also cites the following statistics that tell us that seniors are embracing technology: *60 percent of individuals 65 and up are online. *65 65 percent of those online make purchases because of e-mail. *35 35 percent of seniors online use social media, like Facebook and LinkedIn.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media. Don’t.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.

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FinovateFall 2018 Live Blog – Day 2

William Mills

Largest independent purely online bank in the world. Stop by the front row on a break and say “Hello” if you are here and would like to meet. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. www.tinkoff.ru/eng Tweet #Finovate.

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