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The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

Now under new management, the brand has been making big changes as it tries to hit the reset button. The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. We also think comprehending their behaviors today is critical for retailers.”.

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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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The Complexities Of Wooing Bridge Millennials

PYMNTS

Crew, however, is not content to go down without a fight – and now under new management the brand has been making big changes as it tries to hit the reset button. The stated goal, according to new CEO Jim Brett – is for the brand to build back its audience particularly among millennial shoppers. You can’t be one price.

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PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion

PYMNTS

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Retailers] are seeing double-digit higher conversion rates when an extended warranty is shown – not on the extended warranty, but conversion rates on the product itself,” Levin said.

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For Retailers, Getting Ready For Automation

PYMNTS

In an interview with PYMNTS, Tim Moran, senior vice president of product and marketing at Worldnet , told PYMNTS that the age of automated retail is dawning — but there is no one-size-fits-all approach. Moran said the overall trend toward automation is being driven by the consumer, and in particular, by millennial consumers.

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Look To Gen Z For More Retail Trend-Setting

PYMNTS

Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Take Target, for instance. Fast Fashion.

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