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Brazilian Retailer Magazine Luiza To Compete With Amazon

PYMNTS

Brazilian retailer Magazine Luiza has announced that it will be selling books online, which could be picked up in one of its almost 1,000 stores. The company is aiming to compete directly with Amazon , which launched its online Brazilian operations in 2012. Magazine Luiza shares were up 1.9 percent at R$170.31 ($43.45

Retail 108
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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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Digital Ad Spending Now 51 Pct Of US Total For First Time

PYMNTS

Spending has concentrated as of late on tech giants as opposed to numerous smaller sources like local TV, magazine and newspaper sources. That's because online ads can be less expensive overall as opposed to other media platforms, according to WSJ, and marketers can access better ways to target and market to the consumers they want to reach.

US 157
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Goldman Sachs Celebrates First Retail Year and Its Online Deposit Platform

PYMNTS

After a full year in service, Goldman Sachs Bank USA is celebrating its first full year in retail and its online deposit platform’s success. Since its inception a year ago, the online deposit platform, which Goldman Sachs purchased from GE Capital Bank, has garnered $4 billion deposits without a major marketing push.

Online 100
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Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. We can do Facebook Live.

Marketing 101
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Authentic Brands Buys Sports Illustrated To Build Licensing Empire

PYMNTS

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

Branding 122
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Apple Winds Down iTunes

PYMNTS

The company is taking more of a focus on the booming subscription eCommerce market. Apple will also be offering an online news subscription service that includes newspapers, as well as around 300 magazines and costs $9.99 Customers will be able to watch content from a variety of sources all within the iOS TV application.

Apple 158